Social analytics benefits and value

Our analytics platform is so much more than a passive stat survey. With iambis, product marketers, brand managers and agencies can view customers and their networks and compare them to competitor’s customers, among other high-level features.

iambis enhances your entire organization and reveals customer attitude scores based on historical comments, frequent topics, and other behaviors. We classify customers based on value, attitude, and other dynamic criteria like precise interests and degree of engagement.

• Promote posts and communication on social media to reduce costs
• Build a knowledge base from customer comments
• Sort through massive texts and comments to identify potential new products
• Group customers (based on value pyramid, services, attitude and topics)
• Shape your ad, promotion and communication strategy based on these new insights.

Simplified and streamlined

• Identify thousands of precise interest segments potentially interested in your product or brand.
• Target and optimize to these segments with real-time feedback on reach vs. response rate and cost.
• Refine campaigns to fine-tune the targeting for your goals.