The iambis advertising targeting platform builds upon the analytics platform and applies additional high-performance mining algorithms to determine precise interest segments based on activities of the customers and their presence in social media.
Social advertising made easy
From within the same platform, product marketers, brand managers and agencies can place, optimize in real-time, manage, and adapt thousands of precise ads in social media globally. It enables you to precise reach out to your customer lookalikes, their networks as well as to your competitor’s customers and their networks, thereby proving a cost-effective and measurable way to acquire, retain and grow customers, fans and followers.
- Understand the efficacy and user sentiments of your Facebook Posts & Campaigns
- Discover features and brand attributes that your users like or dislike
- Understand the profile of your user community and target your most influential users
- Discover words and phrases that resonate with customers
- Understand the profile of users and customers that communicate about your product or brand
- Perform real-time and customizable competitive analysis with your competitors